There are several reasons an email can report as opened instantly. McAfee security has been known in the past to auto-open every email to scan for spam content before it is delivered. Fake email addresses will have an auto-open setting as well. It is a way to farm for web pages and email addresses that…Continue reading Why are some emails tracked as “opened” instantly after sending?

When I describe how marketing automation works, I often compare it to the Marauder’s Map from the Harry Potter books. More than just email marketing, marketing automation combines website visits, form completions, media downloads and email metrics into a combined “map” of information, with a profile page for each known lead. Much like this: (only…Continue reading Marketing Automation: My Marauder’s Map

Part 1 Step 1: Discovery Start by asking your sales team what emails they seem to send over and over again.  Their responses will likely fall into some basic categories: Introduction email Thank you for meeting with me/taking my call Quick Follow-up with a quote or requested information Follow-up post purchase Reconnect message Get the…Continue reading How to leverage email to support an active sales team