Why are some emails tracked as “opened” instantly after sending?

There are several reasons an email can report as opened instantly.

  1. McAfee security has been known in the past to auto-open every email to scan for spam content before it is delivered.
  2. Fake email addresses will have an auto-open setting as well. It is a way to farm for web pages and email addresses that they can then sell.

You can look at your immediate opens and check for repeat email domains- like everyone from a company or a university. Then look at the opens and do a gut check. Are the addresses clearly spam emails?

With some after-send filtering and you can get your reports back to normal again.

Note: also look for autoclicks on the “view as a web page” link for spam email addresses. Cleaning up your list is good for all involved.