Why are some emails tracked as “opened” instantly after sending?

There are several reasons an email can report as opened instantly. McAfee security has been known in the past to auto-open every email to scan for spam content before it is delivered. Fake email addresses will have an auto-open setting as well. It is a way to farm for web pages and email addresses that…Continue reading Why are some emails tracked as “opened” instantly after sending?

Marketing Automation: My Marauder’s Map

When I describe how marketing automation works, I often compare it to the Marauder’s Map from the Harry Potter books. More than just email marketing, marketing automation combines website visits, form completions, media downloads and email metrics into a combined “map” of information, with a profile page for each known lead. Much like this: (only…Continue reading Marketing Automation: My Marauder’s Map

How to leverage email to support an active sales team

Part 1 Step 1: Discovery Start by asking your sales team what emails they seem to send over and over again.  Their responses will likely fall into some basic categories: Introduction email Thank you for meeting with me/taking my call Quick Follow-up with a quote or requested information Follow-up post purchase Reconnect message Get the…Continue reading How to leverage email to support an active sales team